Something that tempts or attracts, often with a promise of reward or pleasure

• An artificial bait attached to a fishing line to attract fish
• A padded object swung in falconry to recall a hawk
• A velvet smoothing brush

To attract by temptation, appeal, or guile

• To attract fish using a lure
• To recall a hawk with a lure

A long natural blowing horn without finger holes, played by embouchure; also spelled lur